Content Creation, Social Media Management, Broadcast Production, Web Design

PODIUM

Restructured PODIUM with the goal to turn this venture from a COVID short-run moneymaker

to the next wave of SPINCO success. 

With a focus on community engagement and inclusivity, I took on social media that showcased female empowerment through the feed, and community inclusion on the story. With this structure as well as revisions to instructor on-the-bike acting and virtual engagement we gained in Canadian and US popularity with an international community of

positive and empowering athletes.

With a deep understanding of the PODIUM market and community, I was able to leverage human design language and emotional design to instill a dedicated, almost "cult-like" following

in just a few months.

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Website Redesign

30% decrease in Bounce Rate

28% increase in Sales

Lifestyle & Product Photography